Marketing , advertising and sales promotion FINAL Assignment

Marketing , advertising and sales promotion FINAL - Assignment ExampleOn the other hand, sales promotion relies on appraise added offers which may be discounted, demonstrations, exhibitions, contests, trade shows, giveaways and points of sale displays in a bid to appeal customers to make purchases. Contrary to advertising, sales promotion is short term, direct and leads to the sum up of sales I a short time (Schmitt, 2011). Therefore, sales promotion proves to be more effective in a shorter period of time.The customer is the near important person involved with any company because all the products and services are targeted to the customer. Notably, there is no business without a customer (Schmitt, 2011).Demographics denote social, sparing features used to define a population, especially in statistics. This includes age, sex, income level, marital status, religion, occupation, birth rate, death rate, educational level, family size and average age at marriage (Schmitt, 2011).a) adv ertize uses an emotional appeal which targets to convey a message that will be remembered for a long time while sales promotion is an emotional improvement used in appealing customers to make immediate purchases.Vertical trade refers to marketing that targets a certain industry on target markets and addresses their specialized of necessity (Schmitt, 2011). This form of marketing focuses on a single niche and not a broad market.Public Relations is important to any organization as it behaves to build a desirable reputation for the organization. Moreover, it ensures that customers have a good perception concerning the organization. Therefore, Public Relations is critical in maintaining customers and may also serve to bring new customers to the business who are recommended by the existing customers (Hoffman & Bateson, 2009).Secondary data denotes data gathered for other purposes and not for addressing the research topic. In marketing research, secondary data is used in the selection of markets that